UNFOLD YOGA STUDIO
Unfold Yoga Studio is a yoga studio in Portland, OR that focuses on emphasizing mental wellness over fitness. The studio offers classes tailored to students’ physical abilities, body-positive yoga classes, yoga therapy, and continuing education for yoga teachers and wellness professionals, as well as specializes in improving mental states, overcoming grief, and alleviating pain. Unfold has devoted its space to offer an ‘unconditionally welcoming’ atmosphere.
BRAND PLATFORM + UPDATES
brand platform
after we began working with Unfold, we quickly realized that what would best suit their immediate needs—especially due to their moving locations from their long-time spot on SE Division—would to be compiling a brand platform to be used as not only an internal document, but also as a guide while renovating and creating a new space. Our team noticed the gap between the loving, welcoming, supportive, experienced environment that it is and its brand messaging, media, and overall look and feel.
objective
to create a cohesive brand identity, voice, promise, and messaging pillars that Unfold will employ across all platforms and communications, as well as use as a “background guide” while relocating to and renovating their new location.
through four workshops with the Unfold team and business advisor, we were able to construct a brand platform that embodied what it truly means to be a part of the Unfold family and experience, as well as help to create a cohesive brand identity across all platforms and communications.
in creating this brand platform, we focused on Unfold’s aspiration of honoring everyone’s individual goodness and greatness, being all-in for those around them, and creating an environment of togetherness to guide the brand’s position and promise. Unfold also places great importance on one’s ‘Self’. These statements led us to strong, poignant messaging pillars and brand personality traits that will resonate heavily within the brand and will be well received and recognized by their customers.
(*full brand platform is password protected)
brand updates — logo, color palette, and website overhaul
with the opening of their new location looming, our client decided it was also time for a new logo. To accompany a fresh, inviting new logo, our team created a color palette as well as a collection of brand assets for the studio that illustrated the welcoming, warm, supportive nature of Unfold and complimented the traits outlined in the brand platform.
new logo + color palette
website updates
a new location, a new logo, a new color palette? of course you need a new website to match. to increase usability and the consumer experience, our team updated the Unfold website.
in addition, to a fresh logo, color palette, and website, our team created a type kit as well as signage for the client.
